Prince HarryandMeghan Markleare turning to an American public relations firm as they announce the first initiative of theirnew independent foundation.
The royal couple have hired Sunshine Sachs to help with Sussex Royal The Foundation of the Duke and Duchess of Sussex, the charitable initiative they launched following their split from the foundation they previously shared withPrince WilliamandKate Middleton.
The New York-based PR firm is helping with Travalyst, the partnership which has the Duke of Sussex teamed up with leaders in the travel industry to promote eco-friendly tourism thatthe prince announced on Tuesdayat an event in Amsterdam. Meanwhile,Sarah Latham,Hillary Clinton‘s former campaign advisor, will continue in her role as head of their communications team and handle Meghan and Harry’s personal matters.
Harry, 34, and Meghan, 38, had previously been part ofPrince Williamand Kate Middleton‘s shared foundation, but they two couples started to take “divergent paths” in their charity work and needed to reflect that in different outlets.
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Harry said Tuesday that Travalyst (which comes from a combination of the words “travel” and “catalyst”) “is a first-of-its-kind coalition, a united front of businesses dedicated to making travel an engine for sustainability.” It has been “created to mobilise the travel industry as a catalyst for good, aiming to transform the future of travel for everyone,” Harry’s office says.
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The new project teams together Booking.com, SkyScanner, CTrip, TripAdvisor and Visa to work with Harry’s foundation to influence the way the world travels. The partners “are really enthusiastic,” says the source. “They are committed and the partnership may expand.”
They are initially focusing on three areas: helping communities benefit more locally from visitors; educating people about sustainable travel; and working with the travel companies to make it easier for people to make a sustainable choice.
source: people.com
