Miller Lite is giving Super Bowl fans the opportunity to burn a single calorieandearn $8 during Sunday’s big game.
The Molson Coors beer brand announced in apress releaseon Sunday that it is introducing an ad campaign during Super Bowl LV that pokes fun at Michelob Ultra, a light-beer competitor that promotes itself as having 95 calories vs. Miller Lite’s 96.
When Michelob Ultra’s commercial airs during the game, Miller Lite fans will be invited to type an 836-character URL into their search browser in order to burn 1 calorie and score $8 for a signature six-pack of beer.
Quick typing and correct spelling is a must, given that only the first 5,000 entries will receive the eight bucks.
Miller Lite.Miller Lite/YouTube
The overall goal of the ad campaign is to prove to all avid beer drinkers that the one-calorie difference between Miller Lite and Michelob Ultra can be easily evened out.
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“While ridiculous in length, we love the simplicity of it,” Paciorek said. “Type our 836-charcter URL during Ultra’s ad, burn the one extra calorie difference, and win some Miller Lite – a beer with more taste than Michelob Ultra.”
Miller Lite.Craig Barritt/Getty
For years, Miller Litewent head-to-headwith fellow premium-light competitor Bud Light. But recently, they’ve turned their sights towards the fast-growing Michelob Ultra.
“As the Original Light Beer, we’re always glad when a competitor gives us the chance to remind people of Miller Lite’s great taste with only 96 calories,” said Paciorek. “And for more taste, we think the extra calorie is worth it.”
Hope your typing fingers are ready for go-time on Sunday.
The Kansas City Chiefs and the Tampa Bay Buccaneers will go head to head for the big game, airing on CBS at 6:30 p.m. EST on Feb. 7.
source: people.com
