Jennifer ’s eubstance may not be an aesthetic masterpiece , but it ’s a smart , fun horror picture with a braggart lead . It was a cut above the usual B - gradation horror fare . So what get its unfathomable box office rejoinder ? Misguided , boy - place marketing .
If you somehow handle to subsist within the American mediascape and neglect the ads for Jennifer ’s torso , count yourself golden . Nearly all of them boast Megan Fox ( and her title of respect - inspiring body ) in a aphrodisiacal pose , as if we were about to watch a teen sex activity comedy where boys slaver after the unreachable cheerleader . Tease campaigns about the movie emphasise that there would be a aphrodisiacal sapphic buss between Fox and Amanda Seyfried , the film ’s nerdy , item - of - view character . In short , the ad campaigns were aimed at straight immature men , who are the core hearing for most movie star Megan Fox .
But the problem is that Jennifer ’s Body is not an ejaculatory burst movie like Transformers 2 . It is a revulsion movie , which means its progress - in hearing is already preponderantly female ( stats show thathorror picture - goers are often over 60 percent woman ) . Megan Fox is also not the main character ; and she ’s not the male child Cuban sandwich ’s plucky sidekick ( there are no male child submarine in this movie ) . Instead , she ’s the toothy , gory , git - soaked physical object of repulsion and disgust . In short , she is the devil .
And she ’s a very specific kind of monster , too . She embodies one of the scarey demons who ghost missy ’ dreams : The popular , pretty girl who venture to be your friend while secretly trying to steal your fellow , your superbia , and your life . write and aim by cleaning woman , Jennifer ’s Body is a moving-picture show made in a women ’s genre about women ’s problems . It ’s a movie about why women want to poke Megan Fox in the tit with scissors .
Marketing Jennifer ’s trunk like it was another variation of The Hangover or American Pie , with aphrodisiacal ladies and dick joke , meant it was fate to break down . Women saw posters that emphasized Megan Fox as knavish sex aim , and intend : I hate that chick – why would I want to see a picture show about her ? And men who saw the movie say : What the fuck ? I thought this was go to be pap and sapphic kissing , and instead it ’s about nonadaptive teen girl relationships ? Why do I desire to see Amanda Seyfried let the cat out of the bag about her feelings for 90 mo ?
recapitulation of the film seem to support this interpretation out . Women and Hollywood ’s Melissa Silversteinpoints to a quick surveythat Screen Rant did of vital answer to the motion picture :
There were many more reviews by human race ( 77 ) than womanhood ( 26 ) . The majority of these were pick from the Rotten Tomatoes site . . . Here ’s the dislocation : Male movie reviewer : 39 % like it , 61 % disliked it ; distaff film reviewers : 54 % liked it , 46 % dislike it .
Director Karyn Kusamatold MTV.com :
I do n’t know if betray the film as a straight revulsion celluloid and selling it principally to boy is really endure to do any of us any favor , frankly .
And indeed it did n’t . selling attracted in the main men to the picture show ( including manlike commentator ) , and a majority disliked it . Fewer women discover it , but of those who did , a majority ( including myself ) liked it .
I think it ’s clear that misguided selling was a huge factor in what destroyed Jennifer ’s Body . As I say , the movie is n’t Criterion Collection material , but it ’s a damn sound writing style characterization . It ’s good than most other repulsion movies out there , with an original premise and a smart , fresh take on a very one-time monster story . If the marketing droids at Fox had just been smart enough to actualise that the movie was aimed at women – not unlike most horror movies – they might have had a cult slay on their deal .
AdvertisingJennifer ’s BodyKaryn KusamaMegan FoxMovies
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